Thursday, June 6, 2013

Vintage Designer: Gunne Sax

Anyone who knows me knows I love a good easy, breezy bohemian dress and Gunne Sax always fits that bill. The brand, a highly collectible vintage line, is known for its super cool peasant dresses, usually featuring lace and ruffles. Its name actually developed out of the “gunny sack,” a burlap trim used on their first dresses. Many of the styles sport a renaissance and medieval look, typically full length cuts with floral patterns. Jessica McClintock invested in the brand in 1969 while it was still a small San Franciscan line. She now remains the head of the business, and has since joined it with her company: Jessica McClintock Inc. In the 1980s Gunne Sax, originally a junior’s line, took on a more prom dress style, with tight bodices and full skirts. In 1989 The New York Times reported that it was the lead seller at Macy’s for prom dresses. Though the brand is still churning out gowns, the earlier pieces from the '60s and '70s are my favorites. Here are some lovely styles from around the web and check out the Gunne Sax frock I have currently in the shop!

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