Happy (belated) New Year! I hope everyone enjoyed some time off over the holidays, I certainly did. Now I’m back in action and my first blog post of 2013 is a look at the knitwear line Goldworm. I found a crazy lime green Goldworm dress recently (which will hit the shop soon) and while I’ve heard of the label, I’ve never done much digging on the history of the brand.
Until now! According to the Vintage Fashion Guild, the label was founded in 1928 in New York City by Gertrude Goldworm (yes, Goldworm was her real name!) and remained a family-run business. Gertrude’s son Robert joined the company in 1947 and he was instrumental in bringing Italian craftsmanship to the American company. Despite being a fairly small company, the brand was very influential in the knitwear industry, mostly for their incredible prints and quality craftsmanship.
Here are some of my favorite looks from my research on Goldworm.